What's Your One Thing?



What's Your One Thing?

Why do we keep pushing 50+ page corporate presentations on customers when we all know that they're really just playing candy crush under the table?

Why do we load our ads and flyers with lists of specs, which are really just targets for our competition to shoot at?

Let's break the cycle - Find the one thing that truly makes you different and effectively engage your customers!



Hey, if the preview doesn't load (because of a work VPN or something) - you can click either of these links to get the file directly from Google Drive or DropBox.

Why nobody fills out product warranty cards...

The importance of fast feedback and encouraging your customers to participate.